News Article

Helen Reece joins Bulla

Posted: 29 June 2012

Bulla snares sought after FMCG Marketer

After an extensive international search, Bulla Dairy Foods is pleased to announce that it has appointed Helen Reece to the role of General Manager Marketing & Innovation.

Bulla CEO Reg Weine says about Reece: "We are very pleased to have appointed such a high calibre executive to this critical role.  Helen brings to Bulla a demonstrable track record of building teams and brands as well as deep understanding of our categories, channels and customers.”

“Helen is a passionate brand advocate who will build on recent successes and continue to drive our marketing and innovation strategy,” adds Weine.  

Prior to joining Bulla, Helen worked for National Foods for nine years. Helen was Sales and Marketing Manager for Vitasoy for five years and for the past four years was the Category Marketing Director Fresh Dairy with responsibility for power brands Yoplait, Dairy Farmers, Pura, Farmers Union and Frûche. Her long affiliation with both the Dairy Industry and the FMCG sector is something that Reece says will be seminal for her new role.

 “With years of experience in FMCG, in particular the dairy sector, joining a company as iconic and uniquely Australian as Bulla Dairy Foods is something that not only feels right but provides an opportunity to expand my role, particularly in the area of innovation,” Reece says.

 “I look forward to working alongside a strong and experienced team who truly embody the Bulla values of Trust and Teamwork, Communication, Growth and Family Life,” adds Reece.

Bulla Dairy Foods is Australia's largest privately owned dairy company, having been owned and operated by the same three families for more than 100 years. 

With two Melbourne-based sites, Mulgrave and Derrimut, as well as three regional sites in Colac, Bulla Dairy Foods supports significant employment across metropolitan and regional Victoria and will further do so with the completion of its state-of-the-art Colac Innovation Centre in coming months.